digital
marketer
Growth systems for Ecommerce
Ecommerce marketing judged on sales and profit
I help growing online stores build sales and healthier profit margins through smarter email marketing and paid advertising.
I’ve worked in digital marketing for 18 years, both in-house and at agencies, and I understand the challenges which owners face.
Ready to Grow Your Sales?
Are your ad costs going up while your margins go down? Maybe sales are growing but profit isn’t keeping up, or customers have learned to wait for the next discount.
There’s a good chance you need a better marketing strategy.
I’ve worked with numerous ecommerce clients and helped them transform their returns from digital marketing, including the businesses below:
results
36% Increase in sales
Increased sales for a lighting ecommerce company by 36%, without increasing the cost of advertising.
CUT COST PER SALE
Over 2 months, reduced the Google Ads cost per sale for a small supplement company from £79 to under £15.
Increased sales 59%
Ran a campaign which increased YoY sales for a niche craft store by 59% without relying on discounting or advertising.
Saved £8200 /mo in Ad Spend
Cut around £8,200 a month of wasted PPC spend while maintaining conversions for an educational business.
How I help
Here is how I can help your business grow
Email marketing
Automated flows and regular campaigns that keep your customers buying.
meta Ads
Budgets set from your product margins, judged on cost per sale and ROAS.
Growth Audit
Understand what’s working, what isn’t, and a plan to increase sales and profits .
“better strategy…better sales”
paul Ajao
Why profit comes first
I’ve worked in digital marketing since 2008, in agencies and in-house. The same problems keep coming up: ad costs rising, difficulties in scaling and profits gettting squeezed.
So I start with the numbers. What each product really makes once production, delivery and ad costs are counted, what a customer is worth over time, and how much you can afford to pay to win one.
The marketing is then planned against those numbers and judged on sales and profit.
How will it work for your business?
Here’s how a better strategy can grow the sales of your business.
Email keeps the customers you already have buying at full price. Meta ads bring in new ones at a cost the business can sustain.
I set the direction and check everything, with automated systems ensuring we stay on track.
Contact me to discuss where your store is now.
What People are Saying
“I know when you send out an email, because I can just see the sales coming in.”
Got Questions?
Whether it’s about process, pricing or scope, I’ve got you covered.
You can find answers to the most commonly asked questions by clicking the link below.